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Artículo Year: 2014 Vol.: 12 No.: 2 pp.: 259-280 Language: Español

Nivel de implementación de la calidad en los balnearios españoles

Author: José Álvarez García; Maria de la Cruz Del Río Rama; José António Fraiz Brea y Mercedes Vila Alonso
Download: application/pdf PS0214_01.pdf

 

This article presents the results of an empirical study conducted in 29 of the 33 Health Resorts
spanish certified with the mark “Q for Tourist Quality” in 2010. The aim is to determine the level of implementation of critical factors of quality in the spas in the face to determine a subsequent series of strengths and areas for improvement of Total Quality Management. The methodology of work is a descriptive analysis that allows us to analyze the level of implementation of the critical factors and the application of exploratory factor analysis to validate the scale. The results indicate the critical factors discussed in Spanish health resorts deployment have a degree greater than 77%.

 

ISSN: 1695-7121
Author details:

 

Universidad de Vigo, Departamento de Organización de Empresas y Marketing.

E‑mail: pepealvarez@uvigo.es

E‑mail: delrio@uvigo.es

E‑mail: jafraiz@uvigo.es

E‑mail: mvila@uvigo.es

 

 

Title in English: Implementation level of quality in the Spanish health resorts

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