Artículo Year: 2012 Vol.: 10 No.: 2 pp.: 59-68 Language: Inglés

American Consumer’s Attitudes towards Different Airline Companies Channels: A Comparison of transaction Methods

Author: Talha Harcar, Ugur Yucelt

Consumers are increasingly challenging better performance from companies, and these demands are being met through improvements in technology and flexibility of services. As a result of recent progresses and developments in electronic marketing, the physical locations of brick and mortar businesses have become less significant since transactions can now be accomplished in cyberspace. In this paper, consumer attitudes towards online transactions for the airline industry are examined. Despite the growing acceptance of alternative delivery channels, the travel agencies remain an essential part of the customer-airline company. It can be argued that the travel agencies not only represent an opportunity for implementing costumer relationship, but they also remain an important point of contact for sales, service, and consultative interactions. Data has been analyzed using factor analysis technique. The study presents a broad picture of the level of preference of airline customers among the available distribution channels and sheds light on how airline companies should allocate resources among the different channels. The empirical study findings indicate that online transactions for the airline industry will gain in importance and its use will accelerate at a faster rate in the coming years.

ISSN: 1695-7212
URL: Descargar

PASOS At

instituto ciencias sociales blanco web pasos 2

LOGO ISMAI UNIV blanco 03 200x76

logo revista pasos blanco transparente

Creative Commons License
PASOS. Revista de Turismo y Patrimonio Cultural by PASOS, RTPC is licensed under a Creative Commons Reconocimiento-No comercial-Sin obras derivadas 3.0;a License.

Permissions beyond the scope of this license may be available at info@pasosonline.org

Dorabadge1 whitex300

Contact Details

Revista PASOS
Apartado de Correos 33
38360 El Sauzal
Santa Cruz de Tenerife
Canary Islands
Spain
mail: info@pasosonline.org
Telf.: +34 922 317966