Índices de Impacto

ANEP (2014) A
CIRC (2016) B
Scholar Metrics h5/Med h5 (2017) 14/24
Mediana H (2010-2014 EC3) 13
Capes Qualis (2015) B1-B2
In-Recs (2011) 0.211
COPERNICUS (2015) ICV 81.22
Incluida en DICE 
Incluida en ERIPHPLUS 
Incluida en Web of Science (Emerging Sources Citation Index) 
Incluida en AJG 2018 Chartered Association of Business Schools (CABS)
Sello FECYT Calidad de Revistas Científicas Españolas (2014) 
ARTÍCULOS RECIBIDOS 2018: 264 
TASA DE RECHAZO 2018: 65%
Página Google citation

Ver Índices

Aviso de interrupción temporal servicio OJS

Nuestra plataforma OJS no estará disponble entre los días 8 y 25 de marzo debido a labores de mantenimiento y actualización.

Rogamos disculpen los inconvenientes.

Artículo Año: 2009 Vol.: 7 Núm.: 3 Págs.: 491-501 Idioma: Inglés

Post Hoc Tourist Segmentation with Conjoint and Cluster Analysis

Autor: Sérgio Dominique Ferreira Lopes, Antonio Rial Boubeta, Jesús Varela Mallou

In the present work, the authors want to illustrate the advantages of the combined use of the Conjoint Analysis and the Cluster Analysis in market segmentation. The benefits are easily understandable since the Conjoint Analysis allows researchers to know the structure of the consumer's preferences and the Cluster Analysis allows grouping those consumers by their preferences. So, with the enormous diversification that characterizes tourism, it doesn't make sense segmenting market with a priori procedures. It's preferable to carry out a post hoc segmentation in order to know more detailed and relevant information like tourists preferences (estimated with the Conjoint Analysis). This procedure creates a competitive advantage. Hence, segmenting markets based on the preferences of consumers allows researchers and professionals to better evaluate which the real preferences are (by clusters) and to better develop marketing strategies that better suit the consumers' preferences.

ISSN: 1695-7121
URL: Descargar
Título en inglés: Post Hoc Tourist Segmentation with Conjoint and Cluster Analysis

PASOS En

instituto ciencias sociales blanco web pasos 2

LOGO ISMAI UNIV blanco 03 200x76

logo revista pasos blanco transparente

Creative Commons License
PASOS. Revista de Turismo y Patrimonio Cultural by PASOS, RTPC is licensed under a Creative Commons Reconocimiento-No comercial-Sin obras derivadas 3.0;a License.

Permissions beyond the scope of this license may be available at info@pasosonline.org

Dorabadge1 whitex300

Datos de Contacto

Revista PASOS
Apartado de Correos 33
38360 El Sauzal
Santa Cruz de Tenerife
Islas Canarias
España
mail: info@pasosonline.org
Telf.: +34 922 317966