Artículo Año: 2015 Vol.: 13 Núm.: 4 Págs.: 757-769 Idioma: Español

Beneficios de la implantación de la Marca Q de turismo industrial

Autor: Silvia Portela Maquieira, Manuel Martínez Carballo, Eduardo Guillén Solórzano
Descargar: application/pdf PS0415_3.pdf

Some years ago the quality of the companies was not valued since demand was higher than the offer but, today, this situation has changed due to the quality has become in one of the most important variable competitiveness key, which, has applied in productive process as well as complex ambits such as tourism sector. This field is the main content of this paper that are structured into four distinct parts centers. Firstly and, as an introduction way, certain aspects of Industrial Tourism are analyzed. Subsequently, the importance of the Q Mark for Quality is studied. Thirdly, empirical research that has been studied is described and, finally, the key factors on the implementation of the Quality Mark.

ISSN: 1695-7121
Título en inglés: Benefits of implementation of industrial tourism Q Brand

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