Artículo | Year: 2014 | Vol.: 12 | No.: 3 | pp.: 611-621 | Language: Portugués |
www.pasosonline.org/Publicados/12314/PS0314_09.pdf
The role of the five human senses – sight, hearing, smell, taste, and touch – in the marketing of positive, unique, and memorable tourist experiences has recently been in focus in tourism studies. Particularly, the countryside embraces fragile local resources rich in multisensory effects, which diverge from urban environment and are related to nature and rural live, which could be explored in the marketing of tourist experiences suitable for sustainable local development. Considering the contribute of sensory marketing to the process of staging the environment for desired tourist experiences to emerge and to the segmentation of rural tourists, this study intends to emphasize the role of the senses in the marketing of tourist experiences which potentiate sustainable rural development.
PASOS. Revista de Turismo y Patrimonio Cultural by PASOS, RTPC is licensed under a Creative Commons Reconocimiento-No comercial-Sin obras derivadas 3.0;a License.
Permissions beyond the scope of this license may be available at info@pasosonline.org
Revista PASOS
Apartado de Correos 33
38360 El Sauzal
Santa Cruz de Tenerife
Canary Islands
Spain
mail: info@pasosonline.org
Telf.: +34 922 317966
Copyright © PASOS. Revista de Turismo y Patrimonio Cultural. Reservados todos los derechos.