Artículo Año: 2014 Vol.: 12 Núm.: 2 Págs.: 315-324 Idioma: Portugués

O uso estratégico de recursos e capacidades no setor hoteleiro: o caso Ritz Porto Alegre

Autor: Paulo Hayashi Jr.; Gustavo Abib; Maria Marlene Bouscheid
Descargar: application/pdf PS0214_04.pdf

 

This paper tries to elucidate how the Ritz Hotel in Porto Alegre (Brazil) compete successfully with
its resources and capabilities within the range of the chosen strategy. The research is qualitative, descriptive with semi‑structured interviews and non‑participant observation. All the employees and the owner were interviewed. Among the main conclusions reached were the importance of human capital and organizational culture as competitive and operational resources. In addition, the network of contacts formed by former residents, the internet as well as government agencies contribute in the renovation of hotel guests.

 

ISSN: 1695-7121
Author details:

 

Professor da Universidade Estadual de Campinas ‑ FCA/Unicamp. Email: paulo.hayashi@hotmail.com
Professor da UFPR. E‑mail: gustavo.abib@gmail.com
Especialista em Gestão Pública e Gerência de Cidades pela FACINTER/Uninter. E‑mail:
marlene.bourscheid@hotmail.com

 

Título en inglés: Strategic use of sources and skills in the hotel industry: the case Ritz Porto Alegre

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